Developing a content marketing strategy is definitely not an overnight task, but it is worthwhile.

In this article, we walk you through what content marketing is and how it can enhance your overall marketing.

What your law firm website tells viewers about your practice.

Though content marketing has proven to be a very effective marketing tool, many law firms think they don't need a content marketing strategy

Here are some tips for freelance writers to continue earning a living during a time of crisis.

The COVID-19 pandemic has had a drastic effect on the legal industry. Within a very short time, law firms have had to revise

Law firms need clients. That's fundamental to their success. Traditional methods of finding clients, however, can no longer be relied on

One of the biggest marketing mistakes law firms make is that they try to appeal to everybody.

You may not believe it, but your law firm has a unique selling proposition (USP)...

One of your law firm's main goals is to bring in clients, and to do so you likely put out content designed to draw people to your firm.

Gone are the days when people's first impressions of your law firm came from a phone book or a telephone call. Nowadays, the vast majority of people search f...

How the Professionals Stay Motivated to Write When It's the Last Thing They Feel Like Doing There's a common misconception among those whose job descriptions...

If you've ever considered having case studies written for your technology company but decided not to go ahead, now may be a good time to rethink that decisio...

If you have a multinational corporation, your company probably issues many internal and external communications. Those communications help solidify your comp...