5 Reasons Your Business Needs Content Marketing
Updated: Jun 29, 2020
As a business owner, you want to make sure you’re marketing your business effectively. One important tactic is to keep your marketing strategy up to date. In today’s world where most businesses are available online, that includes content marketing. In this article, we walk you through what content marketing is and how it can enhance your overall marketing.
What is content marketing?
Content marketing is a marketing strategy that involves the creation, publication and distribution of content to an audience segment in order to generate more traffic and bring new customers to your business.
Content marketing is often done online using blogs, social media, videos, podcasts, ebooks, and other downloadable materials or interactive tools that showcase your expertise and brand with your target audience.
Here are 5 reasons content marketing is good for your business:
1. You can build brand awareness and trust with visitors
Brand awareness refers to whether or not your target audience knows about your brand and what you do. The more your target audience knows about you, the more likely they are to purchase your goods or services. Content marketing helps you build brand awareness.
Well-developed content generates visits to your company's website, giving you consistent, quality traffic and even inbound links. Content marketing showcases your brand to potential customers, who might not have known you existed before.
If your content addresses your visitors' problems, they will begin to see you as an authority in your field. People tend to trust experts and will ultimately hire them or use their products or services.
Content marketing increases your brand awareness by introducing your company to more people and builds credibility by showcasing your expertise.
2. You can generate quality leads
Branding and trust are important, but all businesses need revenue to survive. You need new leads to convert readers into buyers. Content marketing enables strangers to find you through your useful and informative content. In some cases, this is even before they are ready to make the purchase decision or have the demand. This means you have an advantage over your competitors.
Make use of additional content such as free ebooks, videos or podcasts to keep them coming back or subscribe to email marketing. Content marketing allows your brand to get in customers’ evoked set, which is the group of brands that prospective consumers think of first when making a purchase decision.
It's great if potential customers find you when they search for you online. It's even better if they already know they want to hire you because they're familiar with your content.
All businesses need leads, but too many unqualified leads will waste your time and efforts harming the return on investment (ROI) of your marketing.
People often only search for your business when they have an interest in your field of expertise, which leads them to your website. Of those visitors, only ones genuinely intrigued by your content are going to subscribe to your email list or social media channels. Content marketing can filter out unqualified leads so you generate more qualified leads--the people likely to purchase your products or services.
3. You can maximize ROI
According to Demand Metric, content marketing costs 62 percent less than traditional marketing and generates about three times as many leads as traditional marketing.
Well-built content marketing can level the playing field allowing smaller companies to compete with large corporations. You don’t have to go over your marketing budget to have effective content marketing.
For potential buyers, well-planned content can encourage your audience to come back to your channels. Your brand, therefore, will stay in their evoked set, which saves you extra costs in winning their purchasing decision later. Your customers and visitors can even share your content on their social media. Current customers will become loyal customers and even refer their friends and followers to you.
Content marketing a cost-effective marketing strategy. It costs less than traditional marketing but provides many additional opportunities to find loyal customers.
4. You can better understand buyer behaviours
Content marketing serves your target audience. Their reaction to your content will tell you a lot about their online and purchasing behaviours.
With the support of advanced technology, you can closely monitor the reaction of your audience to different content categories. You know how many of your subscribers actually open the monthly newsletter, which pages on your site they visit, how long they stay on each page and even which sources (organic search, social media, outbound links, etc) they come from.
Based on such information, you will gain more insights into their online behaviours and buying decisions to adjust the strategies of content marketing and others accordingly. Your content marketing becomes even more cost effective as you refine it based on your understanding of your target audience's behaviours.
5. You can enhance your organic Search Engine Optimization (SEO)
Content marketing is indispensable to organic SEO, which is essential for your company's online presence. If you’re not sure about the role of SEO in your business, learn more about why your business absolutely needs SEO.
SEO or search marketing ensures that potential customers find your website when they’re searching for products or services. When they type in keywords, Google and other search engines attempt to offer them the most relevant search results. By consistently creating expert original content that shares helpful information, you’re telling Google that your content is useful and your website is a good source for people searching for answers. As a result, your website will gain a good ranking in the search results.
Search engine algorithms are complicated and continuously changing, but as long as you constantly generate up-to-date, informative and relevant content, your site will rank higher in the search results.
We cannot emphasize the importance of content marketing and the list of how it can benefit your business can go on and on. In short, with content marketing, you can build your online presence and bring in more revenue at a lower cost.
Corporate Writers develops content marketing strategies for your business, whether you're in technology, agricultural, or healthcare. We help you enhance your online presence and bring in new clients through customized strategies and high-quality content. Contact us to discuss our range of optimal content marketing solutions.